Search engine optimisation (SEO) has become very important to every industry that wants to promote their company online. SEO is essentially how you optimise your content in a manner that is friendly to web browsers’ ranking systems, including Google analytics. That way you appear higher amongst organic search results for certain high traffic keywords and get high rankings when people search for certain queries. By learning SEO techniques and best practices, you increase your visibility on the web and therefore increase your online presence.
Alongside social media marketing, content marketing, and Google Ads, search engine marketing is currently one of the most effective ways to market a business online. Because of this, gaining a quality learning experience when studying the subject makes you a valuable asset to Adelaide businesses. If you wish to work as a search engine optimization expert, these courses can help establish you as an SEO expert.
In fact, you can be hired by a business owner or two at any given time simply to provide SEO services — it is a highly sought-after skill. Adelaide, being the bustling business city it is, surely has plenty of courses for you to take in SEO. It’s just a matter of finding the right one.
When you are looking for an SEO training course, you want to make sure that you find one that balances your budget with what is offered. Read through their curriculum or subjects covered and remember, you don’t necessarily need a certificate. Sometimes, a workshop session or two is plenty. Many of these SEO courses can also be taken online, so if you’re limited in where you can go due to COVID, you are in a great position to start honing one of the more important marketing-based skills you can have.
With that said, below are some of the best SEO courses available for you in not use in Adelaide but South Australia at large.
1. Simplilearn
Simplilearn offers a Digital Marketing Specialist course online. This course will cover your SEO training and so much more. It also covers content marketing, PPC (pay-per-click), digital analytics, mobile marketing, digital strategy, and web analytics. All of this will ultimately help form your SEO plan of attack on future projects.
This course is accredited by the Online Marketing Certified Professional (OMCP). When taking this course, you will have access to marketing tools such as Crazy Egg, Feng-GUI, and SE Ranking. You will also receive real-time experience with Mimic Pro and Mimic Social simulations. When you finish the course, you will receive a Master’s certificate stating that you have acquired the skill set of a Digital Marketing Specialist.
Enrollment in the program costs $1999.
Website: simplilearn.com
2. The Knowledge Academy
The Knowledge Academy, located on 36 Franklin St., offers Digital Marketing Courses and SEO Training via online instructor-led instruction, online self-paced coursework, or in a classroom. It is a one day course and meant for beginners or those who need a basic understanding of SEO. The Knowledge Academy’s lesson will cover what SEO is, the importance of SEO, search engines and how to understand them, finding the correct keywords, onsite optimisation, building links, social media, and mobile SEO. Contact the academy for more information on dates and pricing.
Address: 36 Franklin Street, South Australia 5000, Adelaide, Australia
Phone Number: (01)-800-150644
Website: theknowledgeacademy.com
3. DigitalClass
This one day course covers a wide range of SEO topics. It can be taken through group training, private training, or onsite training. You will not only learn the basics of SEO, including myths and misconceptions, tools, and content marketing, but you’ll also dive deeper into how Google works, competitive analysis, and keyword research.
Instructors keep classes small and personalised so that students can get answers to their specific needs. Once you have finished the course, you are not left high and dry. You can contact DigitalClass after finishing the course if you have more questions.
The course costs $495 to enrol. DigitalClass is located on 217 Flinders St.
Address: 217 Flinders Street Adelaide SA 5000
Phone Number: (04) 24 064 776
Website: digitalclasstraining.com
4. AIM
AIM offers a one-day face-to-face workshop for at their Adelaide office (with tea breaks in between!), or you can choose to take the course online. The Introduction to Search Engine Optimisation (SEO) class covers the difference between SEO and pay-per-click, Google’s algorithm, search engine results page features, keyword research tools, search volumes for your business keyword terms, and keyword position rankings.
The digital content strategy course covers subjects like how to track user engagement and backlinks, how to produce high-quality content and on-page ranking signals. Download their calendar for the next available Adelaide enrolment date. The price of the workshop is $716.
Address: Level 2, 83 Currie Street Adelaide SA 5000
Phone Number: (01) 300 658 337
Website: aim.com.au
What to Understand About SEO
As you continue your research into SEO courses, there are a few things you need to know about the practice that will help you make a decision. You want to be able to ensure that any course you take can help you achieve these important SEO results and help you better understand how you want to use SEO to benefit your company or your website.
Main SEO Questions
There are three main questions you need to consider as you set your SEO strategy and set expectations for results.
- How search engine friendly is your website already?
- How competitive is your industry’s market?
- What is the SEO plan you intend to implement?
Current State of Your Website
The results you see from your SEO strategy will depend on how much your website has already been optimised for search engines. If you have done little to no optimisation, you may see results almost immediately.
On the other hand, if you have already done some work to optimise your website, then your results will come slower. It will take more work on your part to plan an effective SEO strategy.
Representation of Your Industry Online
Getting to the top of the Google search engine list, or even on the list with other top competitors, will take time and effort. The amount of which will depend on the work your competitors do on their websites.
You can do some investigating by searching the keyword or search term you want to be ranked for and look at the top websites. Look at when the site was started, how often the website publishes new content, and how active the company or owners of the website are on social media. These factors will give you a good idea of how much effort the top websites put into SEO. Chances are, it’s a lot.
SEO Strategy
Your SEO strategy will be effective based on how well you balance the two main pillars of SEO. The two pillars are:
- Publishing content connected to the keywords or search terms you want to be ranked for.
- Acquiring links from other websites that point back to your site.
Balancing these two things strengthens your web presence.
If you need a done-for-you strategy and help implementing it for your brand, business, or organization, we highly recommend that you check out these stellar SEO agencies in Adelaide that do great SEO work.
Conclusion
If you want in-depth training that gives you a Mater’s certificate to prove you’ve been through it, then Simplilearn is a good course for you. It may be more expensive, but it comes with bells and whistles the other courses don’t. When it comes to the other three options, it’s really up to how you feel about the workshop course itself. Regardless of the path you choose — workshop, certified coursework, etc. — any quality education in SEO is a smart move, especially if you’re working in Adelaide.
